I will change manifesto

August 2014

It isn’t the wrong clients, bad employees, lack of service, poor product or even lack of marketing. It isn’t a competitor, a branding issue or lower budgets. It isn’t a down economy and slow market. It’s you. And by you, I literally mean you — not a figurative you or some grand idea it is start ups like you — I mean, it is YOU…

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Who is Proofing Your Writing?

How I used Grammarly to improve my writing

August 2014

One of the toughest things for me as I started working on my guides was writing better. I used to be a great writer. Unfortunately, my writing skills have eroded over the years thanks to texting and slang-filled social media chatter. As I started paying attention to my sentence constructs, I found to my dismay that I couldn’t remember the proper English rules.

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Who Are You Talking To?

Your Audience's Perspective

August 2014

Three marketing experts and a business owner go out to lunch together. While waiting for appetizers and drinks to arrive, the business owner pipes up and asks all too casually, “guys, I have a great website, but it’s not getting any traffic. What do I need to do to draw people to my website?”

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