Guides

The following guides are designed to take you from absolute beginner to expert in a step-by-step approach to each topic covered. These guides are more like cookbooks with the ingredients listed and the instructions for putting them to use. There are many, many excellent resources published on the Internet that cover the technical underpinnings of these guides and they are referenced throughout the guides. The guides aim foremost to give you practical knowledge that directly leads to actionable steps you can take to implement.

How to Sell It Guide Read This Guide ❭❱

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Your six month action plan for online marketing.

This strategy guide takes you from absolute nobody online to commanding an audience and building your followers (customers) and brand. If you're just starting out and feel completely overwhelmed or disoriented or just asking yourself, "I have a website up and running, now what?" then this is the guide for you. Don't worry, if there's an actionable step and you haven't set up the appropriate resources, yet, then you'll find a reference to the The Ultimate Setup Guide with instructions for getting started.

Pragmatic Guide to SEO

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Demystifies the art of getting your content ranking high in search results.

This guide briefly covers how search engines work and what SEO is all about, but there are tons of resources covering this topic from a technical standpoint and we deliberately gloss over all that background information. In this guide, you'll learn step-by-step all the elements you need to pull together and how in order to optimize your website's search rankings.

The Ultimate Setup Guide

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Your ultimate guide to setting everything up for a successful online marketing machine.

Looking for the ultimate nitty-gritty guide on setting up all the components of your online marketing strategy? This guide will show you where to get a domain name. How to launch a website. How to tie into your social media channels. All of these topics and more are covered in this guide with detailed step-by step explanation.